Social Media Strategist & Brand Marketing Specialist

We are looking for a creative, confident, and strategic Social Media Strategist & Brand Marketing Specialist to strengthen our brand presence and support company-wide marketing efforts. This role is ideal for someone who can think like a brand builder, create compelling online narratives, and execute campaigns that improve awareness, engagement, and lead generation.

Key Responsibilities

• Develop and implement social media and brand marketing strategies aligned with business goals.
• Build and manage the brand presence across LinkedIn, Instagram, Facebook, and other relevant channels.
• Plan content calendars, campaign themes, and messaging that reflect the brand voice consistently.
• Create engaging posts, captions, and campaign concepts that position the company strongly online.
• Support employer branding and help present the organization as credible, modern, and industry-relevant.
• Track campaign performance, review engagement metrics, and refine strategies based on insights.
• Coordinate with internal stakeholders to translate ideas into clear marketing communication.
• Stay updated on digital marketing trends, platform updates, and creative best practices.

Required Skills/Experience

• 1-6 years of experience in social media marketing, brand marketing, digital marketing, content strategy, or a related role.
• Strong understanding of LinkedIn and Instagram as brand and awareness channels.
• Ability to think strategically about brand positioning, audience engagement, and campaign planning.
• Strong copywriting, communication, and storytelling skills.
• Confident personality with the ability to represent the brand professionally and positively online.
• Hands-on experience with content planning, campaign execution, and performance tracking.
• Working knowledge of tools such as Canva and social media management or analytics platforms.
• Immediate joiners within 15 days are preferred.

Nice-to-have

• Experience supporting employer branding or company positioning.
• Exposure to paid social campaigns, community building, or lead-focused marketing.
• Basic understanding of design principles, brand guidelines, and visual consistency.
• Experience in a growth-focused startup or fast-moving environment.